Christian Kevers about Best of Cinema

Christian Kévers, coordinateur Best Of Cinema : “l’objectif du Best of Cinéma est de recueillir les ‘best cases’ innovants, novateurs, originaux, surprenants, … et être ainsi une source d’inspiration pouvant inciter les stratèges media à rendre l’utilisation du Cinéma ‘more relevant than ever’.


The story behind Yakult Lady Yukie” is a 5 minute corporate story of Yakult with a high cinematic feel that incorporates the Japanese brand values.


VOO wanted to put forward their new movies and serie titles. Each month there was a new edit of mini – sequences that embodied the DNA of Be tv.


Brands like Volvo have the most beautiful storytelling spots. Too often these spots are cut out of the media plan because of the long format, budget and/or media choice.


The promise « Toffifee a treat for all the family » says it all. Toffifee, was looking for a way to rejuvenate its brand image towards families.


To celebrate the 25th year anniversary of the American sitcom “Friends”, Belgian’s main cinemas organised a 12 episode marathon “Friends 25th: The One With The Anniversary” on the big screen.


Choosing cinema as an advertising medium for Robijn, a laundry detergent, is quite suprising at first thought. But Unilever had good reasons to do so.


LEGO HIDDEN SIDE is a new product in the LEGO GROUP toy range where basic LEGO constructions are turned into scary sets and scenes where ghosts and phantoms roam by means of a clever augmented reality application.

Carrefour – Disney Stickers

Mid April Carrefour launched their Disney sticker album for collecting stickers. This campaign was aimed at increasing the customer’s loyalty and drive traffic to stores within the segment of families with children.


For a high end brand as Chanel brand safety in any advertising context is essential.
In the brand’s renewed effort to be perceived as a playful and joyful brand aimed at young females

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